How Do Combiners Make Compromises in Developing the Marketing Mix

Multiple Choice

How do combiners make compromises in developing the marketing mix?

A) Combiners identify two or more segments and treat each as a separate market with differences.
B) Combiners pick one of the many homogenous market segments as the firm's target market.
C) Combiners look for similarities in the submarkets and try to extend or modify the basic offering.
D) Combiners include demographic dimensions such as age,sex,income,location,and family size.
E) Combiners look for operational markets that are homogenous within and heterogeneous in between.