Multiple Choice
When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone,what is the primary segmenting dimension that Hallmark is using?
A) rate of use
B) age
C) family size
D) income
E) education
Correct Answer:
Verified
Correct Answer:
Verified
Q3: How do combiners make compromises in developing
Q4: Compared to qualifying dimensions,determining dimensions<br>A)are more likely
Q8: A product-market definition should include<br>A)product type.<br>B)customer types.<br>C)customer
Q9: Clustering techniques applied to segmenting markets<br>A)usually require
Q10: What is the main difference between a
Q11: A "market" consists of<br>A)customers who are willing
Q46: Computer-aided segmenting approaches eliminate the need for
Q140: A _ market is a market with
Q235: Qualifying dimensions<br>A) need to be very specific.<br>B)
Q272: A _ is a relatively homogeneous group