When Segmenting Broad Product-Markets,cost Considerations Tend to

Multiple Choice

When segmenting broad product-markets,cost considerations tend to

A) encourage managers to disregard the criterion that a product-market segment should be substantial.
B) lead to more aggregating.
C) be unimportant as long as the segmenting dimensions are operational.
D) lead to a large number of small,but very homogeneous,product-market segments.
E) dissuade segmenters from exploring other variables in the market.