A Producer of Electrical Components Combined Electrical Supply Wholesalers and Manufacturers

Multiple Choice

A producer of electrical components combined electrical supply wholesalers and manufacturers of electrical equipment into the same market segment-one of several segments it was targeting. Soon it lost the manufacturers' business to a competitor. It seems that the firm failed to consider the risk of

A) too much aggregating.
B) insulting the manufacturers by putting them in the same market segment with the wholesalers.
C) picking market segments based on qualifying dimensions.
D) selecting market segments that were not substantial.
E) using too many segmenting dimensions.