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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    ________ Segmenting Dimensions Are Those That Actually Affect a Person's
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________ Segmenting Dimensions Are Those That Actually Affect a Person's

Question 237

Question 237

Multiple Choice

________ segmenting dimensions are those that actually affect a person's purchase of a specific product type or brand in a product-market.


A) Operational
B) Qualifying
C) Customer-related
D) Determining
E) Situation-related

Correct Answer:

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