Multiple Choice
When a company becomes aware that a new product is being test marketed by one of its competitors in St.Louis,it decides to create a similar product and rush it to market.This company can be described as a(n)
A) copycat.
B) innovator.
C) me-too imitator.
D) first mover.
E) early adopter.
Correct Answer:
Verified
Correct Answer:
Verified
Q8: One of the difficult things about segmenting
Q84: A marketer will likely need to reposition
Q187: Manufacturer, service provider, government agency, wholesaler, etc.
Q197: "Good" market segments should be heterogeneous within
Q198: Positioning issues are especially important when competitors
Q207: Behavioral (rather than demographic)segmenting dimensions include<br>A)type of
Q208: Which if the following describes a product-market
Q213: For a product-market,which of the following refers
Q215: A marketing manager has just learned about
Q216: Which of the following is a consumer