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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Behavioral (Rather Than Demographic)segmenting Dimensions Include
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Behavioral (Rather Than Demographic)segmenting Dimensions Include

Question 207

Question 207

Multiple Choice

Behavioral (rather than demographic) segmenting dimensions include


A) type of problem-solving.
B) kind of shopping.
C) brand familiarity.
D) benefits sought.
E) All these answers are correct.

Correct Answer:

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