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Which of the Following Factors Account for Greater Market Similarities

Question 77

Multiple Choice

Which of the following factors account for greater market similarities among industrial goods customers than among consumer goods customers?


A) The inherent nature of the product.
B) The motive of both groups of customers being individual satisfaction.
C) Government control over design specifications.
D) Industrial goods being associated with after-sales services.
E) The restriction on international sale of industrial goods.

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