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    International Marketing Study Set 5
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    Exam 8: Developing a Global Vision Through Marketing Research
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    Due to the Greater Uncertainties and Data Limitations Associated with Foreign
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Due to the Greater Uncertainties and Data Limitations Associated with Foreign

Question 29

Question 29

True/False

Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.

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