Multiple Choice
Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?
A) How much does the data cost?
B) What language is used in the host country?
C) Does the host country's government encourage marketing research?
D) Who collected the data?
E) Was the data available on the Internet?
Correct Answer:
Verified
Correct Answer:
Verified
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