Which of the Following Statements Is True About Qualitative Research

Multiple Choice

Which of the following statements is true about qualitative research?

A) It provides the marketer with responses that can be presented with precise estimations.
B) It includes recording consumers' first impression about products.
C) It usually involves asking respondents to select a choice from a set of responses.
D) Data from such research can be easily summarized in percentages, averages, or other statistics.
E) It is generally associated with survey research that involves yes or no questions.