Multiple Choice
Which of the following questions should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?
A) How much does the data cost?
B) What language is used in the host country?
C) Does the host country's government encourage marketing research?
D) How were the data collected?
E) Was the data available on the Internet?
Correct Answer:
Verified
Correct Answer:
Verified
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