Multiple Choice
Martin is comparing the characteristics of his company's water filters with those that are already being marketed in the local market. He realizes that there is lot of scope for his filters as they are functionally more advanced, have a longer life, and can also be marketed at a competitive price than those of other sellers in the local market. The innovation characteristic of Martin's product that will help in wide acceptance of his product in the local market is its _____.
A) partibility
B) defectibility
C) docibility
D) relative advantage
E) vincibility
Correct Answer:
Verified
Correct Answer:
Verified
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