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In Some Countries, Maintenance of Automobiles Is Not the Norm

Question 65

Multiple Choice

In some countries, maintenance of automobiles is not the norm, and they are not repaired until they break down. Since the consumer is automatically angry with the manufacturer when something goes wrong with the vehicle, repair and maintenance has become a concern of the various automobile manufacturers in this market. In which of the following components of the product component model would the management need to make improvements if problems such as the one above are to be solved?


A) The core component
B) The functional component
C) The packaging component
D) The support services component
E) The price component

Correct Answer:

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