Multiple Choice
Before launching its latest line of environment-friendly and child-friendly wooden toys, a toy manufacturer gave samples of these toys to a large and culturally diverse set of families. It then conducted a survey in which the parents were asked to rate the toys on a step-wise scale of "not satisfied" to "extremely pleased." This research is most likely an example of ________ research.
A) quantitative
B) longitudinal
C) descriptive
D) qualitative
E) explanatory
Correct Answer:

Verified
Correct Answer:
Verified
Q71: The public, face-saving truth is referred to
Q72: In the _ method, successive translation and
Q73: Once a researcher has defined the research
Q74: By systematically monitoring chat rooms, blogs, and
Q75: Most problems in collecting primary data in
Q77: What is one of the two basic
Q78: One of the reliability problems faced by
Q79: In the context of problem definition in
Q80: The marketing research process should begin with
Q81: Define the expert opinion method of demand