Before Launching Its Latest Line of Health Drinks, a Beverage

Multiple Choice

Before launching its latest line of health drinks, a beverage manufacturer provided free samples of the health drinks to a large and culturally diverse set of families. It then conducted a survey with mostly open-ended questions where the participants were asked about their first impressions about the drinks. This is an example of _____ research.

A) qualitative
B) analytical
C) quantitative
D) laboratory
E) statistical