Ralph Waite, a Marketing Manager at a Video Game Console

Multiple Choice

Ralph Waite, a marketing manager at a video game console manufacturing firm, is asked to review the marketing opportunities of his company in a foreign market. He is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He focuses his attention on the uncontrollable factors that might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

A) The pricing policies in the domestic market
B) The research methodologies used by his company
C) The promotional activities required to market the product
D) The level of technology in the targeted market
E) The product distribution channels adopted by his company