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Which of the Following Is True of Firms at the International

Question 89

Multiple Choice

Which of the following is true of firms at the international marketing stage of marketing involvement?


A) The primary focus of operations and production is to service domestic market needs.
B) As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C) Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D) Planning generally entails both marketing and production of goods outside the home market.
E) The firms treat the world, including the home market, as one market.

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