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    Contemporary Management Study Set 1
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    Exam 9: Value Chain Management: Functional Strategies for Competitive Advantage
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    Innovation Refers to Producing Goods and Services That Have Attributes-Such
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Innovation Refers to Producing Goods and Services That Have Attributes-Such

Question 25

Question 25

True/False

Innovation refers to producing goods and services that have attributes-such as design, styling, performance, and reliability-that customers perceive as being superior to those found in competing products.

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