_____ Is a Technique That Uses IT to Develop an Ongoing

Multiple Choice

_____ is a technique that uses IT to develop an ongoing relationship with the purchasers or buyers of an organization's product to maximize the value an organization can deliver to them over time.

A) Effective reliability management (ERM)
B) Organizational efficiency management (OEM)
C) Total quality management (TQM)
D) Continuous innovation management (CIM)
E) Customer relationship management (CRM)