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Business
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Contemporary Management
Exam 8: The Manager As a Planner and a Strategist
Path 4
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Question 61
Multiple Choice
A(n) _____ broadly defines an organization's purpose-what it is seeking to achieve from its activities-identifies what is unique or important about its products to its employees and customers, and also distinguishes or differentiates the organization in some ways from its competitors.
Question 62
Multiple Choice
Which of the following will most likely be an opportunity according to an organization's SWOT analysis?
Question 63
Multiple Choice
In order to cater to local tastes and culinary traditions, and often in respect of particular laws or religious beliefs, McDonald's offers customized versions of its menu to suit different countries. This is an example of _____.
Question 64
True/False
Implementing is a process managers use to identify and select appropriate goals and courses of action for an organization.
Question 65
Essay
List and briefly explain the different methods of international expansion. Arrange the methods according to the level of foreign involvement and investment and degree of risk starting from the least to the highest.
Question 66
True/False
The second and intermediate step in an organization's planning process, which is also called strategy formulation, is to analyze the current situation and develop a strategy.
Question 67
Multiple Choice
Selling the same standardized product and using the same basic marketing approach in each national market is called _____.
Question 68
Multiple Choice
Selling to a foreign organization the rights to use a brand name and operating know-how in return for a lump-sum payment and a share of the profits is referred to as:
Question 69
Multiple Choice
Typically ______-level goals and strategies require intermediate- and short-term plans.
Question 70
Multiple Choice
The pharmaceutical industry is extremely dynamic. A company that releases a product to the general public with the intention of keeping prices high may see quick competition arising from other products made from different compounds that perform the same functions as the company's product. According to the five forces model, this type of threat is called _____.
Question 71
Multiple Choice
The SUV division of a major automobile corporation decides to release a new model a month ahead of its stated release and notifies all the departments associated with the division. The departmental managers must alter their _____ to accommodate the earlier release date.
Question 72
Multiple Choice
A functional-level plan states the goals that the managers of each function will pursue to help their division attain its ______ goals, which, in turn, will allow the entire company to achieve its ______ goals.