A Marketing Company Wants to Determine Which Cola Beverage Is

Multiple Choice

A marketing company wants to determine which cola beverage is most preferred by consumers. A group of participants tastes Cola A and then rates the taste. The group then tastes Cola B and rates the taste for this cola. A second group of participants follows the same procedure. However, they first taste Cola B and then Cola A. This is an example of a(n) _____ type of design.

A) 2 × 2 independent groups
B) 2 × 2 repeated measures
C) 2 × 2 mixed factorial
D) IV × PV