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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    Which of the Following Is NOT One of the Purposes
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Which of the Following Is NOT One of the Purposes

Question 20

Question 20

Multiple Choice

Which of the following is NOT one of the purposes for which advertisers use advertising research?


A) Target marketing
B) Pretesting of ads
C) Creative concept research
D) Posttesting of ads
E) Advertising strategy research

Correct Answer:

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