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A Research Project on the Viability of a Cable Channel

Question 21

Multiple Choice

A research project on the viability of a cable channel designed to meet the needs of the gay market has concluded its informal research,it should:


A) engage in formal research.
B) determine the effective size of its target market.
C) establish its research objectives.
D) conduct a competitive analysis.
E) hire a product manager.

Correct Answer:

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