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If an Internet Advertiser Were to Subscribe to Nielsen-NetRatings,it Would

Question 46

Multiple Choice

If an Internet advertiser were to subscribe to Nielsen-NetRatings,it would receive information about the Web surfing habits of various demographic groups.This would be an example of:


A) proliferation research.
B) recall testing.
C) inquiry testing.
D) advertising concept testing.
E) media research.

Correct Answer:

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