Which of the Following Statements About Ad Pretesting Is True

Multiple Choice

Which of the following statements about ad pretesting is true?

A) Pretesting makes extensive use of inquiry tests.
B) Pretesting is free from perception errors such as halo effect.
C) Pretesting is often used to predict an ad's likability by its target audience.
D) Pretesting always uses external stakeholders.
E) Pretesting does not help in distinguishing between strong and weak ads.