Every Year as Election Day Approaches,especially During Presidential Campaigns,critics of American

Multiple Choice

Every year as Election Day approaches,especially during presidential campaigns,critics of American politics decry low voter turnout.Advertising can be used to encourage people to change their habits.The first step that needs to be done is to:

A) perform a situation analysis that pays special attention to voter attitudes about politics and politicians.
B) develop an organizational budget for the campaign to increase voting.
C) select media vehicles that target people who have voted in the past.
D) use quantitative research to predict the impact of advertising on voting habits.
E) develop research objectives.