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    Contemporary Advertising
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    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    For a Quantitative Test to Be Reliable,the Test Must
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For a Quantitative Test to Be Reliable,the Test Must

Question 88

Question 88

Multiple Choice

For a quantitative test to be reliable,the test must:


A) use a random sample.
B) be cost-efficient.
C) reflect the true status of the market.
D) be open-ended.
E) be repeatable.

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