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    Exam 7: Research: Gathering Information for Advertising Planning
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    When Engaging in Qualitative Research,a Researcher Has the Choice of Either
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When Engaging in Qualitative Research,a Researcher Has the Choice of Either

Question 11

Question 11

Multiple Choice

When engaging in qualitative research,a researcher has the choice of either using _____ or _____ techniques.


A) projective; intensive
B) random; universal
C) voluntary; involuntary
D) formal; informal
E) pioneering; selective

Correct Answer:

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