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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    What Method of Sampling Offers the Marketing Researcher the Greatest
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What Method of Sampling Offers the Marketing Researcher the Greatest

Question 13

Question 13

Essay

What method of sampling offers the marketing researcher the greatest accuracy when projecting requests to the larger population?

Correct Answer:

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Probability or random sampling...

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