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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 7: Research: Gathering Information for Advertising Planning
  5. Question
    Which of the Following Is an Example of a Method
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Which of the Following Is an Example of a Method

Question 54

Question 54

Multiple Choice

Which of the following is an example of a method for posttesting ads?


A) Attitude tests
B) Theater test
C) Order-of-merit test
D) Central location test
E) Clutter test

Correct Answer:

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