According to the Text,market Segmentation Is a Two-Step Strategic Process

Multiple Choice

According to the text,market segmentation is a two-step strategic process.The second step is to:

A) conduct advertising research that determines consumers' reactions to various ad campaigns.
B) identify groups of people with certain shared characteristics.
C) locate as many market niches as possible.
D) develop place, time, and possession utility.
E) aggregate groups of people or organizations into larger market segments.