A Manufacturer of Wax for Snow Skis Must Offer Different

Multiple Choice

A manufacturer of wax for snow skis must offer different versions of its product so that it will work in areas where the snow tends to be wet and heavy,in regions where the snow is packed,and in places where the snow is a fine powder.These modifications in response to regional differences are referred to as _____ segmentation.

A) demographic
B) psychographic
C) geographic
D) volume
E) psychological