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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    Which of the Following Is an Example of a Variable
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Which of the Following Is an Example of a Variable

Question 54

Question 54

Multiple Choice

Which of the following is an example of a variable used in demographic segmentation?


A) Population density
B) Personality
C) Purchase occasion
D) Usage rate
E) Income

Correct Answer:

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