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    Contemporary Advertising
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    Exam 6: Market Segmentation and the Marketing Mix
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    Consumer Demand for a Whole Product Category Such as DVD
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Consumer Demand for a Whole Product Category Such as DVD

Question 53

Question 53

Multiple Choice

Consumer demand for a whole product category such as DVD players,pickles,or laptop computers is called _____ demand.


A) primary
B) selective
C) positioned
D) category
E) maturity

Correct Answer:

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