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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 5: Marketing and Consumer Behavior
  5. Question
    _____ Is an Individual's Openness or Curiosity About a Brand
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_____ Is an Individual's Openness or Curiosity About a Brand

Question 14

Question 14

Multiple Choice

_____ is an individual's openness or curiosity about a brand.


A) Brand loyalty
B) Brand disparity
C) Brand interest
D) Brand dissonance
E) Evaluative criteria

Correct Answer:

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