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  3. Study Set
    Contemporary Advertising
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    Exam 5: Marketing and Consumer Behavior
  5. Question
    _____ Are Groups of People Whom We Try to Emulate
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_____ Are Groups of People Whom We Try to Emulate

Question 19

Question 19

Multiple Choice

_____ are groups of people whom we try to emulate or whose approval concerns us.


A) Approval centers
B) Emulation groups
C) Norm standard bearers
D) Cultural norms
E) Reference groups

Correct Answer:

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