List the Three Most Important Nonpersonal Influences on Consumer Behavior

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The Answer is (1)Time, (2)place, (3)and environment.A special weekend sale may provide just the added incentive to penetrate customers' perceptual screens and bring them into a store.But running an ad for that sale on Sunday evening would be a waste of advertising dollars.Once consumers decide to purchase a certain product,they will still hesitate if they don't know where to buy it or if it isn't available in a convenient or preferred location.Similarly,if consumers believe a particular brand is a specialty good but it suddenly appears everywhere,their perception of the product's "specialness" may diminish.Many environments -ecological,social,political,technical,economic,household,and point-of-sale location,to mention a few-can affect the purchase decision.For example,during a recession,advertisers can't expect to penetrate the perceptual screens of consumers who don't have enough money to buy.

List the Three Most Important Nonpersonal Influences on Consumer Behavior

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List the Three Most Important Nonpersonal Influences on Consumer Behavior

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Correct Answer:VerifiedShow Answer

Correct Answer:
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