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    Contemporary Advertising
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    Exam 4: The Scope of Advertising
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    Advertising Is Organized into Four Distinct Groups
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Advertising Is Organized into Four Distinct Groups

Question 37

Question 37

Multiple Choice

Advertising is organized into four distinct groups.One of these groups is the advertisers.This group is often referred to as the:


A) senders.
B) encoders.
C) clients.
D) customers.
E) suppliers.

Correct Answer:

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