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    Contemporary Advertising Study Set 1
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    Exam 4: The Scope of Advertising: From Local to Global
  5. Question
    Explain How the Account Planner Acts as a "Surrogate for the Consumer
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Explain How the Account Planner Acts as a "Surrogate for the Consumer

Question 39

Question 39

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Explain how the account planner acts as a "surrogate for the consumer."

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The account planner represents the consu...

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