Which of the Following Statements About Local Advertising Is True

Multiple Choice

Which of the following statements about local advertising is true?

A) Local advertising and retail advertising are synonymous.
B) Franchisees of national companies do not engage in local advertising.
C) Local advertising is critically important because most consumer sales are made or lost locally.
D) There are only two categories of local advertisers.
E) Ninety percent of the money advertisers spend each year is spent on local advertising.