Multiple Choice
A pool company,owned by Jill and Joel Hudson,sells and installs above-ground swimming pools and hot tubs.The manufacturer of the hot tub has sent the Hudson's a letter in which it offers to pay 60 percent of the advertising cost if the Hudson's will run a newspaper ad featuring the hot tubs.What type of advertising is the hot tub manufacturer suggesting to the Hudson's?
A) Vertical cooperative advertising
B) Professional advertising
C) Relationship advertising
D) Horizontal advertising
E) Institutional advertising
Correct Answer:
Verified
Correct Answer:
Verified
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