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Relationship Marketing Is Defined in Most Marketing Texts as the Creation

Question 15

Multiple Choice

Relationship marketing is defined in most marketing texts as the creation of customer loyalty through the establishment of a long-term win-win relationship between the buyer and seller.Which of the following terms MOST closely relates to relationship marketing?


A) Horizontal cooperative advertising
B) Account planning
C) Vertical cooperative advertising
D) Integrated promotions
E) Decentralized advertising

Correct Answer:

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