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    Contemporary Advertising
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    Exam 4: The Scope of Advertising
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    The Words in an Ad Explained Why a Golfer Should
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The Words in an Ad Explained Why a Golfer Should

Question 63

Question 63

Multiple Choice

The words in an ad explained why a golfer should buy a certain brand of golf balls.These words are called the ad's:


A) copy.
B) media.
C) layout.
D) coding.
E) feedback.

Correct Answer:

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