Multiple Choice
In the _____ method of compensation,advertising agencies charge clients for all their services and credit any media commissions earned to the client.
A) variable budget
B) retainer
C) variable apportionment of overhead costs
D) slotting allowance
E) pushing allowance
Correct Answer:

Verified
Correct Answer:
Verified
Q42: _ advertising attempts to create a favorable
Q43: What is the job title used for
Q44: Some advertisers ask for or imply that
Q45: Why is local advertising often referred to
Q46: Medium and large advertising agencies are usually
Q48: Advertisers use _ advertising in the newspaper
Q49: What is the difference between international media
Q50: The three primary types of ads placed
Q51: A French cosmetics manufacturer uses uniform international
Q52: Which of the following types of local