To Gauge Consumer Response to the E

Multiple Choice

To gauge consumer response to the E.coli outbreak in its northeastern restaurants,researchers from Taco Bell talked to people on the streets in major southern communities about their feelings about the chain and what had occurred.In other words,Bell used _____ to gauge its publics' reactions to the sickness.

A) nonmetric-multidimensional scaling
B) quotas
C) random block designs
D) opinion sampling
E) demographic analysis