Multiple Choice
Which of the following statements about publicity is true?
A) Public relations is a subset of publicity.
B) When publicity is run, the media bills the organization for the space or time.
C) Publicity is usually thought of as "free."
D) Publicity need not be newsworthy to be effective.
E) All publicity is good.
Correct Answer:

Verified
Correct Answer:
Verified
Q61: Corporate identity advertising is used when a
Q62: Reputation management:<br>A) is a subset of promotional
Q63: Sponsorship fees are not always paid in
Q64: What is the term for public relations
Q65: Why do companies continue to produce house
Q67: Qualcomm Inc.,a wireless technology company,benefited from _
Q68: A video news release is prepared by
Q69: Both advertising and PR objectives can be
Q70: To gauge consumer response to the E.coli
Q71: What are the two methods a company