When Ringling's Star Animal Trainer,Mark Oliver Gebel,was Accused by Two

Multiple Choice

When Ringling's star animal trainer,Mark Oliver Gebel,was accused by two animal rights activists of abusing an elephant in his care,the world-renowned Ringling Bros.Circus decided the time had come to take a stand.The circus management immediately decided that the use of the criminal justice system to target Gebel as part of a campaign against using animals in entertainment represented a new low.The circus instituted long-term _____ to let circus-goers know that their animals were well-treated.

A) negative publicity coercion
B) reputation management
C) marketing public relations
D) manipulative communications
E) image reduction management