Just Prior to the Release of a Film That Portrayed

Multiple Choice

Just prior to the release of a film that portrayed Wal-Mart in the worst possible manner,the giant retailer issued a press release in which it noted that the producer and director of the film had been criticized for stating strongly biased opinions as truths in earlier films they had made.The press release included several examples of how the filmmakers had tried to mislead the viewing public.This act by Wal-Mart would be an example of:

A) image management.
B) negative publicity reduction.
C) crisis management.
D) risk management.
E) press agentry.