Coloradans Who Used to Shop at Eagle Hardware & Garden

Multiple Choice

Coloradans who used to shop at Eagle Hardware & Garden were remarkably loyal to that format in a state where there are numerous home improvement options to choose from.And now that Eagle is operating under the name Lowe's Home Improvement Warehouse,keeping that loyalty alive has been Lowe's most pressing challenge,both in terms of introducing itself to customers who do not know its logo and in convincing Eagle loyalists that a new owner means better stores.Lowe's would have used _____ advertising.

A) image
B) cause-related
C) self-promoting
D) market prep corporate
E) corporate identity